MBA, he wrote

In less than a year, Hiroki Yatsui '00MBA went from Goizueta student to book author.

His book, translated MBA Techniques, was published in January in Japan and is written primarily for Japanese "business people who are not able to study abroad." The book discusses basic business techniques of an MBA program, including typical models of strategy, marketing, information technology, economics, statistics, leadership, finance, and derivatives. Yatsui also includes cross-cultural issues in global business and work habits of effective business leaders.

Yatsui manages bank debenture for Tokyo's Shinkin Central Bank, a private bank of 380 community banks in Japan. He was discovered as a writer through a Japanese e-mail magazine company, www.mag2.com. Through this site, anyone can create and post an online magazine. During the last year, Yatsui has been writing four weekly magazines: 1) Learning English; 2) Learning English Words; 3) Keeping Health; and 4) American MBA.

It was American MBA that caught the eye of one reader who works for publisher OS-Shuppan Co. Ltd.

"He asked me to write a book," says Yatsui. "Of course, I answered, 'Yes.'"

It is fitting that Yatsui was discovered online. His primary interest is e-commerce, specifically e-business in Japan, which is "still beginning." He received his undergraduate degree at Keio University in Tokyo and enrolled at Goizueta to learn about e-commerce in the United States.

He also was drawn to Goizueta because "I wanted to study in Professor Benn Konsynski's class." Yatsui mentions Konsynski, George C. Craft professor of decision and information analysis, in his book, along with Jeffrey Rosensweig, associate dean for corporate relations and associate professor of international business and finance; John Hammond, assistant dean for the Evening MBA Program and senior lecturer of organization and management; Robin Cooper, professor in the practice of accounting; and Nicholas Valerio, associate professor in the practice of finance.

Yatsui presented Goizueta with a copy of his book at an MBA alumni dinner in Tokyo in January where he and other '00MBA classmates (Kohei Sato, Yusuke Usami, and Hiroyuki Misumi) gathered after helping to recruit future Japanese alumni at The MBA Tour to Asia MBA Fair.

--Denise Noble

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