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MBA, he wrote
In less than a year, Hiroki Yatsui '00MBA
went from Goizueta student to book author.
His book, translated MBA Techniques, was published in January in
Japan and is written primarily for Japanese "business people who
are not able to study abroad." The book discusses basic business
techniques of an MBA program, including typical models of strategy, marketing,
information technology, economics, statistics, leadership, finance, and
derivatives. Yatsui also includes cross-cultural issues in global business
and work habits of effective business leaders.
Yatsui manages bank debenture for Tokyo's Shinkin Central Bank, a private
bank of 380 community banks in Japan. He was discovered as a writer through
a Japanese e-mail magazine company, www.mag2.com. Through this site, anyone
can create and post an online magazine. During the last year, Yatsui has
been writing four weekly magazines: 1) Learning English; 2) Learning English
Words; 3) Keeping Health; and 4) American MBA.
It was American MBA that caught the eye of one reader who works for publisher
OS-Shuppan Co. Ltd.
"He asked me to write a book," says Yatsui. "Of course,
I answered, 'Yes.'"
It is fitting that Yatsui was discovered online. His primary interest
is e-commerce, specifically e-business in Japan, which is "still
beginning." He received his undergraduate degree at Keio University
in Tokyo and enrolled at Goizueta to learn about e-commerce in the United
States.
He also was drawn to Goizueta because "I wanted to study in Professor
Benn Konsynski's class." Yatsui mentions Konsynski, George
C. Craft professor of decision and information analysis, in his book,
along with Jeffrey Rosensweig, associate dean for corporate relations
and associate professor of international business and finance; John
Hammond, assistant dean for the Evening MBA Program and senior lecturer
of organization and management; Robin Cooper, professor in the
practice of accounting; and Nicholas Valerio, associate professor
in the practice of finance.
Yatsui presented Goizueta with a copy of his book at an MBA alumni dinner
in Tokyo in January where he and other '00MBA classmates (Kohei Sato,
Yusuke Usami, and Hiroyuki Misumi) gathered after helping to recruit future
Japanese alumni at The MBA Tour to Asia MBA Fair.
--Denise Noble
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