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Gone Krogering


Lisa Holsclaw '81BBA
VP of Merchandising
Kroger Food Stores

"There are no secrets to being an executive," says Lisa Holsclaw '81BBA. "It's not a big mystery to solve. It's simply about people. If we think about how we would want to be developed and treated as we come up through the ranks, we'll all be so much better off."

Holsclaw knows something about coming up through the ranks. In the summer of 1997, she was named vice president of merchandising for Kroger Food Stores, twenty-one years after starting off as a Kroger cashier seeking extra money while taking marketing classes at Emory. The promotion caused a relocation from Atlanta to Indianapolis, where she became just one of a handful of top women business executives in that Midwestern city.

So unique is Holsclaw's position and her story that she was featured as part of a cover story on successful female executives in the March 1998 issue of Indianapolis Woman magazine. The article examined the "glass-ceiling" phenomenon faced by female executives.

"If there is a sense of a good old boys network in Indianapolis, I can tell you it's the same wherever you are," she is quoted. "If you don't network and know the right people, regardless of gender, you must find creative ways to put your face in front of people."

The article also examined another common concern of career women-juggling job and family. That aspect was especially appropriate for Holsclaw, a single mother to twelve-year-old Sara.

"Sara has given me many gifts, but one of the most precious is balance," she says. "I don't put pressure on myself to be everywhere. I have enough self-confidence that I don't feel I have to prove myself to anybody by going to this dinner or that event."

Holsclaw allows that it's a long way from being a part-time cashier and student, who was able to go to Emory in part because her father, longtime Emory photographer Red Holsclaw, was on staff.

"Dad said if you can make the grades then this is your place of education, and if you don't you'll have to pay for your own," she says. Holsclaw got into Emory, kept making the grades, and due to the encouragement of a Kroger regional manager, kept rising in the ranks.

"I think I had the best education by combining job and classes," she says. "The real world experience meant a lot, but I don't think I could have achieved as much by doing one without the other." G.F.


Contact

Letters to the Editor: Victor_Rogers@bus.emory.edu || Class Notes: eurec@emory.edu
Goizueta Business School Website: http://www.emory.edu/BUS/

Goizueta Magazine is published three times per year by Goizueta Business School of Emory University and is distributed free to all alumni and other friends of the business school. Produced by the Office of Public Affairs of Emory University, 1655 North Decatur Road, Atlanta, Georgia 30322.

Copyright © 1999 Emory University