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Mastering the Business of Medicine by Sharla A. Paul 
From MD to MBA: The Next Step in Patient Care? by Faye Goolrick |
The Street Beat
Serwer, editor-at-large for Fortune magazine, author of nearly fifty feature-length articles about Wall Street, and progenitor of the offbeat on-line daily column "Street Life," has made a concerted effort to unleash his "wilder and woollier" side in recent years. With it has come a surge of loyal e-readers-fifty thousand and counting-and a loosening of the ties at one of the nation's most respected business magazines. Just how wild and woolly can financial news be? Serwer, on the announcement of the Exxon-Mobil proposed merger: "So this is it. (Remember Huey Lewis?) The biggest deal of all time!!!!!" Reporting on a flood of merger news in late November: "A RECORD CLOSE!!!!!!! Ding! Ding! Ding! The Dow closed up 214 points, to 9374! . . . The bull is back, baby, and if you don't believe it NOW, I'll have what you're smoking!!!!" Serwer says he's just using Street speak. "I would interview people on Wall Street, and I'd say what do you think of Merck? They'd say"-he mumbles in a stuffy investment-banker voice-" 'It's promising. We're looking at 10 percent growth over the next year.' Boring stuff! Later I'd have a drink with the same guy, and he'd say, 'Man, this company is rocking my world!' No one was really writing the way people talk on Wall Street." It was clear early that Serwer's was not the typical career path. When asked his area of focus at business school, he responds, "Who knows? I was all over the place. I took marketing and finance." Where did this prolific reporter intern while studying for an Emory MBA? "On my girlfriend's family's llama farm in western Massachusetts." In his second year, Serwer had an epiphany. "I realized one day the only thing I liked about this business stuff was reading the Wall Street Journal. Someone suggested that I apply to journalism school." He did, and during his one-year tenure at Columbia, he landed a part-time job at Fortune and set to work on the slush pile of story submissions. Fourteen years later, he spends his days churning out his column, as well as major features on such topics as the "fall of Goldman Sachs," "plain vanilla" CEO Michael Dell, and eight executives' college-football favorites. He also has branched out into other media, including covering financial news for CNN, PBS, and Public Radio International. After all he has written and reported, what is the highlight of Serwer's multimedia career? Discussing the October 1998 stock market crash live with Regis and Kathy Lee. S.P. |
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