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Mastering the Business of Medicine by Sharla A. Paul 
From MD to MBA: The Next Step in Patient Care? by Faye Goolrick |
Real estate in the new millennium 
Members of the Goizueta Business School panel, "Real Estate in the New Millennium," could have taught Charlie Croker a few lessons about real estate development in Atlanta.Croker, the protagonist of Tom Wolfe's new novel, A Man in Full, is an Atlanta real estate developer saddled with a half-empty office complex north of the city-a fictional situation that exemplifies the major issues facing Atlanta real estate professionals. Capacity, user demands, transportation, and not surprisingly, sprawl were major points of discussion at the September panel, which brought together prominent representatives from all sectors of real estate and was the first event sponsored by the recently founded student club, the Goizueta Real Estate Group. All panelists agreed that the Atlanta real estate industry has not yet reached its peak in the business cycle, although the dynamics of the market are changing in commercial, residential, and industrial real estate. A major trend has been toward full-service real estate services and flexibility to meet user needs. "Real estate is becoming less a function of bricks and mortar and more a function of what the user wants," said panelist Ed Gulesarian, managing director of the commercial real estate brokerage firm CB/Richard Ellis. "The building is the skin over an operation. New buildings are snapped up because of the efficiency factors. There are an increasing number of 'gazelle' companies out there-technology companies on the move-and there is a demand for 'plug-and-play' buildings that offer wiring and communications structure and nothing else." "Accessibility is a big issue. We have plenty to worry about in Atlanta," said Jim Carson '61BBA, chair of the full-service real estate firm Carter and Associates. "Transportation issues equate to air quality issues. We have to start changing our lifestyle and land use and make it more friendly for people to live near where they work." "For a long time the trend in industry was to locate farther and farther north," said Will James, a principal of Oakmont Industrial Group. "Now accessibility is the number-one factor in deciding where they'll go." Other panelists were Lindsay Freeman, managing director of Archstone Communities, a multifamily real estate investment trust, and Lee Asher, analyst with real estate consultancy ACG Professionals. Approximately thirty students attended the panel. S.P. |
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