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Archived issues >

  MBA CMC builds on brand, extends corporate outreach

Despite a very competitive market and a selective recruiting process, there is some good news for the job outlook for Goizueta’s MBA students.

“In general, companies are more optimistic about economic growth and, as a result, they are hiring, both on campus through the traditional MBA recruiting platform and off campus through a budget conscious highly selective recruiting platform,” says Carol Asamoah, director of the MBA Career Management Center (CMC).

“Either way, students who are working their networks are reaping the benefits. The sectors where we are experiencing the most growth are in consulting and financial services. So far this recruiting season, we have more than doubled the number of companies recruiting our students.”

The positive results are, in part, due to the work by the CMC staff over the past academic year to extend their outreach and build on the Goizueta brand. Last year, Asamoah restructured the office to have more of a sales and marketing platform. “As a result (of these efforts), we now have more staff members focused on corporate outreach, a critical component of building our brand and increasing the quality and quantity of companies that recruit our students,” says Asamoah.

The CMC also increased communications to students, sending out a monthly update that addresses the staff’s corporate outreach efforts and provides students with other career advice and feedback relevant to their job search. In addition, this spring, the center will send out its first spring mailing to approximately 1,000 recruiters and alumni. It will showcase the new business school after construction and outline the top five reasons why recruiters should recruit a Goizueta MBA student.

Even though the CMC provides a number of resources and career coaching for students to help market them to employers, Asamoah notes that students also need to be active participants in the job search. “We tell them to treat their job search as if it is another class. Every day, they need to spend time researching potential opportunities and reaching out to alumni and other contacts that can be helpful. Students have to be resourceful, persistent, and leverage their network to the fullest to land the opportunity that is right for them.”

—Bruce Brooks

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