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MBA CMC builds
on brand, extends corporate outreach
Despite a very competitive market and a selective recruiting
process, there is some good news for the job outlook for Goizuetas
MBA students.
In general, companies are more optimistic about economic growth
and, as a result, they are hiring, both on campus through the traditional
MBA recruiting platform and off campus through a budget conscious highly
selective recruiting platform, says Carol
Asamoah, director of the MBA Career Management Center (CMC).
Either way, students who are working their networks are reaping
the benefits. The sectors where we are experiencing the most growth are
in consulting and financial services. So far this recruiting season, we
have more than doubled the number of companies recruiting our students.
The positive results are, in part, due to the work by the CMC staff over
the past academic year to extend their outreach and build on the Goizueta
brand. Last year, Asamoah restructured the office to have more of a sales
and marketing platform. As a result (of these efforts), we now have
more staff members focused on corporate outreach, a critical component
of building our brand and increasing the quality and quantity of companies
that recruit our students, says Asamoah.
The CMC also increased communications to students, sending out a monthly
update that addresses the staffs corporate outreach efforts and
provides students with other career advice and feedback relevant to their
job search. In addition, this spring, the center will send out its first
spring mailing to approximately 1,000 recruiters and alumni. It will showcase
the new business school after construction and outline the top five reasons
why recruiters should recruit a Goizueta MBA student.
Even though the CMC provides a number of resources and career coaching
for students to help market them to employers, Asamoah notes that students
also need to be active participants in the job search. We tell them
to treat their job search as if it is another class. Every day, they need
to spend time researching potential opportunities and reaching out to
alumni and other contacts that can be helpful. Students have to be resourceful,
persistent, and leverage their network to the fullest to land the opportunity
that is right for them.
Bruce Brooks
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