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Fundraising among Brosius’ goals for alumni board
Nearly twenty years after receiving his BBA from Emory
University, Bill Brosius ‘85BBA
took the reigns as president of the Goizueta Business School Alumni Association
Board in January 2005. Over the last two decades, Brosius watched the
board evolve from little more than a social organizer to an entity that
actively furthers the interests of Goizueta by promoting and strengthening
the school’s ties with alumni and the business community.
Brosius’s main objective during his two-year tenure is to increase
alumni support. “One of our goals is to increase alumni participation
in giving, not only in the number of active donors, but in the size of
gifts,” says Brosius.
By the end of the second year of his term, Brosius hopes alumni giving
to the unrestricted annual fund will top $1 million. He believes it’s
a realistic goal, and the recently instituted class gift program is having
a positive effect. Last year’s full-time MBA class of 2004 gave $127,000
to the school and 100 percent of the class participated.
Brosius, a healthcare consultant with his own business, aims to boost
alumni participation in other ways as well. One of the board’s most
successful initiatives is its mentoring program. (In its twenty-first
year, the program matches students with alumni according to shared interests.
This year, 400 students were paired with 400 alumni.) The board hopes
to expand a similar program where board members are matched with “subjects”
and act as liaisons. For instance, board members with financial backgrounds
would interact with the school’s finance group—offering job
search assistance or administrative support.
Brosius encourages alumni to get involved in such programs or to serve
on an alumni board committee, such as the dinner committee or strategy
committee.
Recently, Brosius had dinner with Goizueta’s dean-elect, Lawrence
Benveniste and among discussed topics including the school’s
doctorate and executive education programs. “In order to be a world-class
business school, you’ve got to have world-class programs and do them
well. Any way the alumni board can help, we will,” pledges Brosius.
“The alumni need to be a part of that.”
— Allison Shirreffs