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  BBA Center expands outreach for students

The Goizueta BBA Career Management Center (CMC) is expanding its services and outreach this year on behalf of Goizueta’s undergraduate students, while seeking to maintain excellent customer services for all of its clients. Over the past year, Associate Director Douglas Cooper and his staff have been building on the center’s strengths and expanding its outreach based on feedback from students, recruiters, and alums.

“Over the past few years our BBA students have benefited greatly from ‘Career Treks’ to leading New York City-based investment banking [firms] and other functional area treks outside Atlanta. These visits to top businesses are an example of our commitment to our BBA and recruiter clients,” Cooper notes.

“In addition to the New York Trek, we hope to add one or two additional cities to our list of locations visited,” says Cooper. The cities the center will be focusing on to expand relationships in are Washington, D.C. (including Northern Virginia), Chicago, and Charlotte.

Recruitment is a continued focus of the center, and Cooper is pleased to see that the upturn in the economy is benefiting Goizueta’s undergraduate students.


Senior Lecturer Earl Hill, center, assures BBA students that recruiters are interested in their story and embellishing the truth on a resumé is not necessary.


“This has been the best year for recruiting in approximately five years,” says Cooper, citing a slow but steady increase in consumer confidence and growth in the financial services industry. “Business school students overwhelmingly pursue positions in financial services (public accounting, investment banking, financial analysis, etc.), so they realize early the benefits of positive movements in the market resulting in business investment, mergers, and acquisitions. Adds Cooper, “Trailing financial services would be opportunities in management consulting, corporate finance, retail management, and marketing.”

The BBA Career Management Center provides an important bridge between recruiters and students for full-time employment and internships. For students, the center provides career resources and advising services to help students identify the best opportunities to match their talents with their career objectives.

The center also tailors services to meet an individual recruiter’s needs. “Our goal is to offer each company opportunities throughout the year to interact and build relationships with our students,” says Cooper.

The center also seeks to leverage relationships with Goizuieta alumni to link students with potential employers. “We’ve really been able to leverage relationships with firms where our alumni have been hired,” says Cooper. The center also has hired a new assistant director, Kim Molee, whose specialty area has been student counseling.

Going forward, Cooper notes that the center will continue to build on its reputation for excellent, customized customer service. “We will continue the tradition of providing highly specialized and intimate one-on-one career support to each and every business school BBA student.” Adds, Cooper, “This, coupled with ongoing and continuous relationships with alums in positions of influence in firms and industries we focus on, will enable us to provide excellent opportunities and points of contact for our student body.”

—Bruce Brooks

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